Make tires sexy, they said.
Why not? I’m always up for a challenge. But how do you jazz up a commodity that almost no one ever thinks about (until they have to)?
Over 3 years I created illustrations, infographics and composite visuals of and about tires. These livened up articles, marketing materials, emails, and a blog.
This helped brand TireBuyer as an approachable, educational resource that stood out from the stodgy industry mainstays who previously dominated the market.