An upgrade worthy of a once in a lifetime experience.
Spirit Walker Expeditions is a premium guided Alaskan sea kayaking trip company. They needed a website that reflected the top notch experience they provide for their customers.
The prior site was dark, dated and sent the wrong kind of message to customers looking for an unforgettable adventure. I streamlined the site architecture, lightened the palette and highlighted the visuals.
The new site is modern, intuitive and engaging. It captures the essence of the experience and compels the customer to take action, either by calling or booking online.
Role: Wireframes, IA, Visual Design